Can You Schedule Posts on Instagram
Instagram scheduling. It’s a topic that is vaguely discussed at lengths, with people rarely giving a definite answer because they don’t understand the technology. Can you schedule posts to Instagram or not? We will answer this question below with a definite answer.
To answer this question you need to know that what an API is. An API, or Application Program Interface, is a set of tools and routines that are used in software applications (aka apps). An API tells the different components of an app how to interact with each other. This interface is the backbone of the app, with programmers building out the details. Apps can and do have different APIs that limit what they can and cannot do.
Twitter’s API allows the scheduling of posts directly to the platform. Facebook is the same. Instagram’s API however, does NOT allow posts to be scheduled and directly pushed to the app (by push I mean posted). There are third-party services that claim to go through the API and post directly to Instagram for you, but this is against Instagram’s Terms of Service and if they notice something fishy, they’ll block your account, or something of the kind for suspicious activity.
You can get safely get around Instagram’s API with third-party scheduling tools, but you’ll still have hit ‘post’ when your scheduled time comes around. Meaning, there are apps that allow you to plan out your Instagram schedule, but they aren’t seamless because you’ll still be posting manually. There are different apps and programs that can help you with your Instagram scheduling and chances are if you’re already using a social media scheduling tool, you already have the capability.
Some Instagram scheduling apps include:
I encourage you to research these and figure out which one is best for you and your business. Although they all posses similar, basic features, some have extra features like post analytics (Hootsuite) and recommendations on the best times to post (Buffer).
So no, you can’t schedule posts to Instagram. You can use scheduling tools to help plan out your weekly or monthly content, but you will still have to manually publish the content. Although that’s annoying, scheduling your posts out in a third-party tool is still beneficial. It will help make sure your content is aligned with your brand and that you are being reminded of when to post. You also will get the added benefits of analytics to help you determine what posts work well with your audience.
Unfortunately, until Instagram changes their API, which they have made no mention of doing, we have to find clever ways to get around it. Hopefully this article cleared some of the mystery and intrigue of Instagram scheduling.
Alexis has over five years of experience in the digital marketing and social media world. She founded Monarchy Management in 2016 at the age of 21 and is still very involved in its daily activities. She lives in Austin, TX with her boyfriend and dog; follow her life on Instagram (@platinum_hippie).